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REPORT: Quantifying TV Viewability

UNDERSTAND HOW TV VIEWABILITY IMPACTS YOUR MEDIA INVESTMENT

Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads were not viewable. More than $59 Billion will be spent on TV ads this year, without knowing how viewable the ads are.

  • GROUNDBREAKING STUDY OF TV VIEWABILITY

  • IPG Media Lab analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using proprietary TV performance data.

  • TV HAS A VIEWABILITY PROBLEM

  • If a TV ad airs to an empty room, can it have an impact?

  • TV VIEWABILITY IS MEASURABLE BY ADVERTISER, AND CAN BE OPTIMIZED

  • Understand how Viewability varies on TV - across industries, dayparts, ad lengths, pod positions, and times of day.

 

DOWNLOAD THE REPORT
and learn how TV Viewabilty impacts your business.