REPORT: Quantifying TV Viewability
UNDERSTAND HOW TV VIEWABILITY IMPACTS YOUR MEDIA INVESTMENT
Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason. 31% of all digital video ads were not viewable. More than $59 Billion will be spent on TV ads this year, without knowing how viewable the ads are.
GROUNDBREAKING STUDY OF TV VIEWABILITY
IPG Media Lab analyzed more than 5 million TV ad impressions - over 39,464 hours of ad content - using proprietary TV performance data.
TV HAS A VIEWABILITY PROBLEM
If a TV ad airs to an empty room, can it have an impact?
TV VIEWABILITY IS MEASURABLE BY ADVERTISER, AND CAN BE OPTIMIZED
Understand how Viewability varies on TV - across industries, dayparts, ad lengths, pod positions, and times of day.
DOWNLOAD THE REPORT
and learn how TV Viewabilty impacts your business.